Our Investment Approach
Goals-Based Investment Strategies Uniquely Designed for you
We believe in improving the financial well-being of our clients. Our commitment to you extends far beyond our initial portfolio recommendation, by staying engaged as your needs evolve and market conditions shift. We take the time to understand your objectives and then create thoughtful, practical investment strategies designed to pursue your specific goals.
Our approach to portfolio management ignores the narrow path of attempting to beat the performance of the index that happens to be “hot” at the moment. Neither does it try to time the movements of the financial markets. Instead, we apply a disciplined and evidence-based approach to design an investment strategy which is crafted to reflect your unique goals and temperament to give you the highest likelihood of achieving your lifetime financial goals.
We aim to help you stick to an appropriate financial strategy to meet your longer-term goals, even when it is uncomfortable or counterintuitive. Consider us as a dedicated Investment Counselor who is there specifically to keep you informed and comfortable with your financial decisions.
We Build a Portfolio to Suit Your Needs
Different investors have different needs. Many simply want their assets to grow over time. Some rely on their investments for cash flow. For either situation, what’s essential is that your portfolio recommendation is based on your specific needs. We believe in a research-driven approach to investing, employing investment strategies chosen from a rich opportunity set of options. We devote significant resources, time and experience to identifying potentially powerful strategies, the experienced managers and the most efficient modes of implementation.
Fair, Transparent and Easy-to-Understand Fees
No one likes to pay fees, we understand that our goal is to provide real value for the cost you pay. Our cost structure is very competitive, simple, transparent and based on the total amount of assets in your portfolios. Basing fees on the size of your portfolio aligns our interests with yours. In other words, if you do better, we do better.
Our investors are our partners and we have a duty to serve their best interests.read more
Diversification, balance, and tax considerations drive our principles of Portfolio Managementread more
Value, safety, timeline, and discipline are at the core of Southern Wealth Advisors Investment Philosophyread more